A library of 70 years’ dots and flowers
Project Overview
From 2021–2022, I collaborated with the Marimekko design team to finalize their new design system, enhance their sustainability messaging, and develop Maripedia, a dynamic pattern library and recognition tool for Marimekko enthusiasts.
The project involved completing the e-commerce experience, refining the design system, and supporting Marimekko's 70th-anniversary celebrations with a focus on user experience and digital storytelling.
New target group: the younger Mary
User flow
Responsibilities
- Design System & E-Commerce: I stepped in to complete the e-commerce experience, ensuring the design was intuitive, visually engaging, and aligned with Marimekko’s brand ethos.
- Sustainability Strategy: I led the digital experience for Marimekko’s sustainability strategy, ensuring that their environmental goals were clearly communicated across the website and digital assets. This included designing accessible and engaging content that aligned with Marimekko’s commitment to sustainability.
- Maripedia: I was responsible for the UX/UI design of Maripedia, a pattern library and recognition tool celebrating Marimekko’s iconic designs. This tool allowed users to explore Marimekko’s vast history of patterns, discover their stories, and connect with the brand on a deeper level. The design emphasized ease of navigation, pattern recognition, and rich storytelling elements.
Low fidelity wireframes & 1st prototype
Approach
- Remote Collaboration: Due to the COVID-19 pandemic, the project was entirely remote, including user testing for Maripedia, which was conducted virtually. I worked closely with the Marimekko team and stakeholders to ensure alignment on vision and goals, conducting iterative design reviews and user feedback sessions online.
- User-Centered Design: I conducted usability testing and gathered feedback to refine Maripedia, focusing on user engagement and creating a memorable experience for Marimekko enthusiasts. I ensured that the final product met both functional and aesthetic needs while staying true to Marimekko’s heritage.
Outcome
The final deliverables included:
- A refined e-commerce platform that enhanced the shopping experience while aligning with Marimekko’s brand identity.
- Maripedia, a visually engaging and easy-to-use pattern library, which celebrated the brand’s 70-year legacy and served as a digital resource for customers.
- A digital sustainability experience that communicated Marimekko's environmental commitment, integrating it seamlessly into the overall brand experience.
The project successfully blended Marimekko’s rich design heritage with modern digital tools, enhancing the brand’s digital presence and connection with users.